Semi Senior Digital & Content Marketing Analyst

At SMS sudamérica we are looking for a Digital & Content Marketing Analyst to join our team.

Responsibilities

1. Social Media Management

· Build upon the company’s 40-year brand

· Plan, create, and optimize engaging content about Information Technology, such as posts and videos, for platforms including Instagram, Facebook, and LinkedIn

· Develop and execute social media strategies, content calendars, and marketing plans to align with business goals

· Manage executives’ social media accounts

· Respond appropriately to comments, messages, and mentions

2. Content Marketing

· Write, edit, and optimize blog posts, articles, and email campaigns to increase engagement and conversions

· Create images, infographics, shorts, videos, and other marketing media (Canva, Vyond, AI)

· Ensure content is SEO-friendly to drive outreach

· Continuously improve click-through and conversion rates on digital advertising and posts

3. Analytics and Reporting

· Track and analyze the performance of digital marketing efforts, including social media engagement, website traffic, email campaigns, and ad results (Hootsuite)

· Identify market trends and insights, and analyze audience behavior to improve strategy and performance

4. IT and Other

· Work closely with other teams, such as sales, customer service, or design, to ensure marketing efforts align with broader business goals

· Stay informed about IT industry trends, algorithm changes, and emerging technologies

· Take on other tasks and responsibilities as needed

Requirements.

Availability to work within the PST time zone required.

Advanced or bilingual English Level is a must.

"Bachelor's degree in Marketing or similar

Experience in IT companies.

Please submit your resume in English to be considered.